Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Life in Lilac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve purchased a few different things from LIL and overall, I’d probably rate 4 stars. The packaging is so beautiful and the contents are protected very well for shipping. I asked for the perfume roller box for Christmas and all of them smell amazing! Based on the nature of the product, the scent doesn’t last very long, but maybe I also don’t use very much? I think there was one 1/6 that I didn’t really care for on me, it was giving old lady (on me!! Lol) I also purchased the mini candle box and those things are amazing! All of them smell amazing and the throw on those is great! I’ve burned 4 in my bedroom and they are strong enough to fill the room. My most recent purchase, I want to love but I’m disappointed. This is the reason for the 4 stars. I got one of the Krista Horton bundles with the full size candle, diffuser, room spray, and perfume roller. I have tried the diffuser in a few rooms and I can’t smell it unless I’m standing right on top of it. I started in the living room (live in a 1000sqft apartment) - moved to the bedroom, then my bathroom. I only smell it if I’m at the sink. I also tried the candle in the kitchen, LR, and most recently the bedroom. I’m not super impressed with the throw on this scent .. which is a bummer. I feel like you hardly smell it. The room spray is great! It will carry through the day, but that’s definitely something you have to use everyday. Might try a different full size candle but not sure I’d purchase another diffuser. (Also why do we need a nickname for the reviews lol can I just give my name?)
I've waited awhile to write an overall review of Lil products. I've pretty much purchased at least one product of every scent. Every candle is very fragrant, all the way until the last drop of wax! Although there are some I like less, there are NONE that are bad, which makes me feel like I can trust every new product and feel assured that when I purchase it, it'll be used! My favorite go-tos are wonderful and worthy, man cave and heart throb. I love that you can tell that time and thought has been poured into every jar! I only wish 2 things: that the boxes were labeled, because as my collection grows, it gets to be a pain to open every box to see what they are and, that they would offer reed replacements for the diffusers so that I can plug it back up and use it again later! Not sure I'll every buy another brand again! Awesome job, Jen!
My favorite scent is by far Welcome Home! Life in Bloom is in 2nd place. I know some love Heart Throb, it’s not for me and I wouldn’t buy it again. Wonderful & Worthy is a good scent, just not at the top for me. I wish customers were notified that prices were going to increase. I would have placed a bigger order when I placed an order right before the prices increased. I hope in the future that refills become available. 1.) This would help with cost and 2) would reduce the unused jars. There are only so many that you can reuse. My last suggestion is that I hope sample scents become available. These products aren’t cheap and so this would ensure that the candles/diffusers that are purchased are the scents we love. For those of us that have to watch our budgets, this would help when new scents are released that the candles and diffusers that are purchased are the scents the customer loves.
Life in Lilac aims to delights our customers with amazing looking and smelling candles, diffusers, perfumes, home fragrance and air fresheners. Perfec...