Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladimir Seporov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A 30 second ad before the fight . 1 minute of fighting. And than a 30 second ad after the fight . Garbage…
Forced ads in between each level. Rehash of an older game with no deviance, just more ads.
I click on reward ads. The ad runs and I get to the end. I close out of the ad. No reward. Very simple and very wrong.
War and Defense is a new real-time strategy. An exciting battle of empires awaits you. Siege new lands and enemy clans. Immerse yourself in an era of...
| Name | Price | Type |
|---|---|---|
| No Ads | $2.99 | One-time |
| wad_money_pack_1 | $2.99 | One-time |
| wad_subscription_week | $4.99 | Weekly |
| wad_starter_pack_offer | $7.99 | One-time |
| wad_subscription_month | $9.99 | Monthly |
| wad_starter_pack | $13.99 | One-time |
| wad_upgrade_pack_1 | $19.99 | One-time |
| wad_speed_x2 | $49.99 | One-time |
| wad_elves_pack_offer | $54.99 | One-time |
| wad_undead_pack | $69.99 | One-time |