Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tompkins Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app makes its unbelievably difficult to make any changes to the account. I.e. password. Jumping through multiple hoops. (Not authentication factors) just difficult tasks for the simple access to an HSA account. Of my current 7 banking relationships this is and has been the most frustrating app to deal with.
User friendly
Thank you for making our HSA so easy to manage!
Save time and hassle while making the most of your HSA, HRA, and FSA by quickly checking your balances and details. Our secure app makes managing your...