Duke Alumni

Duke University · iOS

Duke Alumni

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Duke Alumni screenshot 1Duke Alumni screenshot 2

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Duke Alumni Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.5 ★(33)

Rating Distribution

1.5
★★☆☆☆
33 reviews
5
82%
4
6%
3
0%
2
3%
1
9%

Top Countries

🇺🇸 US🇨🇦 CA🇬🇧 GB
Reviews (3)▼
★☆☆☆☆Steve-/:;()&&@"1/7/2025
The App is Very Buggy

The most commonly encountered phrase in the app is: “You are not authorized to perform this operation.” That seems to include the “operation” of logging in. So there is not much utility to the app. Duke recently is highlighting use of the app for discounts in Duke Stores. Apart from not being able to access the discount for the reason above, there is a more general problem that Duke Stores seems to assume that students and alumni are not interested in items not related to sports. There are no items in the store related to many of Duke’s schools, and for the schools that are included in merchandise, the selection is pretty thin. The assumption appears to be that school spirit comes only from sports.

★☆☆☆☆FuquaAlum20086/1/2022
Can’t believe this is a Duke product

It crashes too often when trying to log in. I have a Duke OneID and the logon keeps forcing me to use Facebook or another logon. My credentials are good, but have to go logon via a laptop to gain access. The app functionality is primitive and problem-prone.

★☆☆☆☆DukeNukem059/27/2021
Directory Shows Basically Nothing

You’d expect to see full alumni directory information for individuals when looking them up in this app. You would be wrong. You need to open a computer and go to the website to find that information.

Version History (17)▼
1.988/4/2025
1.971/8/2025
1.961/6/2025
1.957/18/2024
1.945/14/2023
1.932/22/2023
1.9212/18/2019
1.97/3/2019
1.291/17/2019
1.289/12/2018
Available In (115 Countries)▼
🇬🇹 GT🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

The Duke Alumni App will offer a connection to all the alumni of Duke University to connect, collaborate and engage with each other and with Duke. Alu...

iOS App ID
1221603715
Content Rating
4+
Min OS
14.0
Size
23.2 MB
Publisher
Duke University
US