Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duke University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does more than I expected, valuable for students faculty staff and visitors
Really helpful
Nice app. But, with millions of iPads being sold and used it's time a University of Duke's stature set a new standard for University Apps and made this app Universal or created a Made for iPad version of this app. Oh, and BTW, I'm all for fan loyalty to their University of choice, but isn't there somewhere else for folks to display their love and hate of universities besides these apps? It is totally a waste of time to have to sift through "ratings" of University Apps trying to find those that actually comment on the quality of the app. Last, what's up with "This is gay" and "That is gay" when referring to an app or a school? I'd say that such comments are moronic, but that would be a too kind. I don't think I'm the only one who feels this way and I would like to see more folks stand up and speak out against people who think it's cool to write apps that disrespect others. Where is the advantage in hurting folks? I don't get it.
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