Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toast, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Toast is well known for trying to do everything ,but almost all its programs are half baked . Seriously get it together Toast !! If you are bringing a product to the market and we are paying for it , make sure it is 80-90% on par with other programs , not like 30-40 % . This app lacks many basic functionalities . You can’t even see how many guest total reservations you have for the day. We have to count them one by one.
The only way to see a menu is to give your phone number, and Toast will text you a link to the menu. Our customers see this as an invasion of privacy, and HATE it. We have had to print new menus because most of our customers ask for them instead of giving their phone number for the digital version. We’re totally going backwards with this system. I’m giving two stars instead of one because the software isn’t bad. But that doesn’t really matter when your customers hate it, right??
Said they would fix still waiting for them to let me make reservations.
Give your hosts the power of Toast with a POS-integrated waitlist & reservation solution built for restaurants. Enhance hospitality, simplify table ma...