Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Preuss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Amazing. Could not have been better executed. I deleted all my other apps after downloading feed froggy. I spend all my time on this app. My screen time went up to 24 hours a day just playing this game. I haven’t been outside in weeks because it is so addicting. I can’t remember the last time I used the bathroom. By all means, download this app and your life will never be the same.
Help Froggy on his mission to eat as many flies as possible. This fast paced game is fun for everyone, simply tap anywhere on the screen to extend Fr...