Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AIA Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This most recent redesign is terribly difficult to work with, see points earned in a timely manner and to depend on. It is so slow to update that it is bordering on unusable. Unfortunately we depend on it for a policy discount.
The app is painfully slow. Moving between vouchers in a rush at the shops is beyond frustrating.
Introducing the new and improved AIA Vitality app! With more ways to Know Your Health, Improve Your Health, and Get Rewarded, our new app makes it eas...