Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cerebral Palsy Alliance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app doesn’t work. It does not sync with my Apple Health even though I’ve given it permissions. And when I try to log steps manually nothing happens. I select the date, add steps, click Log Steps and literally nothing happens.
It does not work, when I try to sign in it says error signing in. This is for a good cause but it’s hard to log your steps if the app doesn’t work. What’s the point of the app. I literally have to change my password then I let’s me in. Once I go to a different screen on my phone and try to go back to the app it says error signing in. This has happened 5 times. Please fix the app.
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