Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Making Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is perhaps most valuable to me for all the ways that it encourages PROCESS and CURIOSITY. A lot of the folks on the app post projects in process, not just polished and finished products. It gives context and encourages me to JUST BEGIN (if I’m stuck) or JUST KEEP GOING (if I’m in the middle of things). Making things with my hands is crucial to my mental health, but its a slow process, and its good to remember its that way for a lot of us. The process matters and is beautiful and valuable in its own right. There are also opportunities to learn from others, both through formal classes and informal interactions. The classes are easy to access and are generally presented as an INVITATION TO LEARN AND CREATE. All in all, there is a sense of invitation and welcome. That is certainly a breath of fresh air.
I love this app like many others and love that it is ad-free and run by awesome humans! I love the classes that are integrated into the app, that’s so wonderful. I do find that the majority of makers seem to be knitters right now, which isn’t me so I find a lot of the posts don’t speak to me personally, but maybe that will expand over time. I would love if there was a bit of a caption under the photo shown in the feed to get a sense of what the work is about without having to click on each one. I’m also not clear on who I am seeing in my feed because most of the people I see I don’t follow. I’d love a grid option to see the feed too so it isn’t just one long scroll, but I know they are so new and adding new features all of the time, which is great! Overall, I think it’s a fabulous app for crafters and makers who want to share what they are creating in a light-hearted space.
I am SO excited for this app - every maker should join up to escape from the tyranny of Meta-owned social media. Reminds me of how Insta used to be before FB bought it - only photos (though they recently added the ability to post multiple and not-square photos), chronological, etc. It’s still really new but they’re working on adding more functionality, it just needs more people to really get it going! Try it out - it’s easy to use and is the perfect algorithm-free spot if you just want to share photos of your crafting, cooking, art - anything you make!
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