Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coughlin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Log in credentials not recognized by app, but can still use the website fine with same information. This app needs a major update.
This app is a crime against technology. Shame on you Coughlin.
Unfortunately, I can’t seem to agree or refuse the phone notification agreement. Impossible to see the button on my screen or to zoom out.
Submit health claims from your phone and stay on top of your benefits. With this app you’ll be able to: ● Quickly see remaining balances for frequen...