Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saskatchewan Blue Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always takes multiple tries to log in
Is the first time in my life I see an App transitioning to a New App that is worst and doesn’t work. Always problem and slow, go back to the previous one would be grate!
Can’t even create my account.
Welcome to the new SK Blue Cross Member App! This new experience allows you to stay in control of your Personal or Group plan health coverage anytime,...