Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Polanco Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have a fantastic app! Always informative , with current up to date information! But these ads are killing your product! There’s so many! It’s not just the quantity, either! Frequently they will kick you off a story or article you are reading! People enjoying your outstanding product, should not be subjected to this unrelenting barrage of ads!!!!
App stopped working properly about a month ago. The app does not update, and the news feed is blank. This used to be a five-star app, but does nothing now. I’ve tried to work with the publisher, but they do nothing to fix the problems. Loaded, deleted, reloaded, deleted, and reloaded over, and over again. It works for a day, and then fails again. Now all screens are blank. I’ve used this app for at least three years, and no problems until the past month. I have the latest version, same phone (Apple 13 pro max), settings are unchanged, but the app sure has. It’s junk! They are terrible representatives for Sooner Sports!
I also spend time daily reading the articles but recently the ads are popping up on me when I try to read the articles. Finally had to quit trying to read the article on Barry Switzer. The ads popping full size on my phone is almost making me want to remove the app. I’ve sent in my opinion. I realize you need the ads to offset the cost of keeping the App free. But if it continually goes to a full screen ad and when you try to swipe the ad away and it takes you back to the beginning of the story… you have some things to fix before I will give you a better rating. I love the ap and reading the stories when the ads let me.
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