Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Oklahoma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app; it’s reasonably functional and serves a purpose. For one, the map is probably the MVP for the app. It’s a helpful resource for finding location sites on the campus, it will usually give a brief description/history of the specific location, and the address instantly launches google maps. The below tabs are also additional recourse to further connect to One Portal and other campus services.
This app is a must have for all OU students! Don’t hesitate to download it, it will keep you up to date with every exciting event on campus! This app includes academic and financial resources as well as additional support for students! Downloading this app cuts out the hassle of having multiple tabs open to pay your bursar, check grades, schedule, etc. Everything you will need is in this single app! I had to take away 2 stars because the app definitely needs fine tuning! Perhaps a way to clear notifications without having to click every individual alert? Boomer!
I feel like the app overall works and serves part of its primary purpose, to keep all information that we students use frequently in one place (canvas, email, campus map, etc...) but I also believe that it could do a better job of making the information easier to access. For instance, I’m having to log into my email 3 times a day because it keeps logging me out. That’s super annoying and even though I clicked “keep me logged in” it still signs me out every time I leave the app. It makes the app a struggle to use by making me sign completely back in before I have access to anything. I also feel that the app layout is nice and I can see everything in front of me when I open it but it could have a more modern feel to it. It seems to need an overall update; it feels old when I’m using it, lagging and just the way everything looks. It’s like using an iPhone 3g when the iPhone X is out. Other than that, it works well and provides all my information to me in one place.
The University of Oklahoma App brings the campus to your fingertips and enables you to connect with the OU community: Stay on top of your events, clas...