Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Memphis Zoo Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t zoom in on the map or I’m too stupid to figure it out. Suffice it to say that the standard finger pinch doesn’t work. I’m 54 and my eyesight isn’t the best, so I cannot make out what the pictures are on the map, but if I could zoom in and see more detail, then I could maybe make out what is what and then zoom back out to get my bearings and figure out which way I want to go. Luckily my 10 year old grandson is getting pretty good at reading maps and he’s not having trouble seeing the pictures because he’s 10!
When I very first got this app I was loving it because the map was interactive meaning it showed you where you were in the zoo at all times with the blue dot somehow or another they have updated it and done away with the interactive portion of the map now it’s just a map no different than a paper map hi would you have given at five stars except it no longer shows me where I am inside the zoo please fix this that’s what made this map so great
I’ve been obsessed with the Memphis Zoo for months and use my membership a lot! I just found out about this app and now I can say hi to most of the animals by name. The app has lots of names AND how to identify which animal is which. Plus, there’s some more back story and extra facts. Absolutely recommend getting the app to get to know the animals better!
To help you through the park or inspire you to come visit, The Zoo app has a complete tour with an interactive map, videos, personalized animal storie...