Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akshay Vavadiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use.
This app has two filter settings, one that turns your image into a garbled mess, and another that does a great job of “cartoon-ifying” the face in the image. Unfortunately, the option to choose between the two settings is now missing and only the garbled mess option remains. This is a huge bummer as I was very pleased with the app until now. I’m cancelling my subscription, but remain hopeful that the additional setting will return.
I wanted to see the app from an ad on social media. When I downloaded it, I was faced with three more ads before seeing the user interface. Quickly uninstalled…. Ads at top and bottom of the screen as toolbars. Way too many. I suggest allowing the user to decide on the pay version or free version Before hitting them with forced ads.
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| Name | Price | Type |
|---|---|---|
| CartoonMe Pro (Monthly) | $2.99 | Monthly |