Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Madison Semarjian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have recommended this app to all of my friends, and even though most men don’t LOVE shopping, they love Mada Men’s. The fast swiping and already curated outfits let them purchase new clothes when needed without the hassle of putting together outfits themselves or shopping around different stores
I recommend this to my friends’ girlfriends when they ask me where I shop because it’s an easy way to get their boyfriends to explore new looks from different brands. I use this to inspire outfits with clothing that I already have and also shop for clothes to round out my closet. Highly recommend
I started using Mada Mens, after my girlfriend had been using the Women’s app and recommended it. Fantastic interface, great way to find new outfits for all occasions. I would not call myself fashionable, but this has certainly helped. Would recommend to anyone looking for a new style, or renew an existing look.
Seriously simple shopping. Just swipe. How It Works: 1. Take a quick style quiz to introduce yourself 2. Start swiping. Right to like, left to reject...