Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thawatchai Boontan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure what these folks are trying to do or even how to buy from them because the app is so poorly designed that you can’t really find anything. It’s just a random mishmash of goods.
Ads! Why do they shove ads in your face when they charge so much for clothing. Tells me their hurting and need extra revenue
The fact that this app has ads built into it (bottom of the screen ads by Google) is a big red flag. Sooo… that’s a delete.
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