Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Lasley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried countless times to view items. Each time something pops up and says a new update is available and kindly go to the App Store & install. I tried that dozens of times. There’s not an update - shows the last one was 9 months ago. When I try to get app help I get a screen with the Plus Size Closet icon and that’s it. I’ve been shopping on this app for nearly two years. No issues until the past couple of months when everything changed. Professional model pics, extra plus sizes, nothing hardly in stock below 4x, shipping time extended, etc. Has management changed??
Just downloaded the app and virtually every top I looked at was out of stock in my size. Waste of time, and I’m deleting the app now.
Very happy with the items I received. It’s nice to have a place to order from with bigger sizes. I do wish you would get it more of the 32’ length being I’m tall. Items wash up good and are pretty. Will be ordering again!
Online retailer that focuses on providing plus sized clothing for women at an affordable price. The goal is to provide well made clothing to consumer...