Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sidecar Doughnuts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have to try these doughnuts hot and fresh out of the oven! They make small craft batches of the most delicious doughnuts. Huckleberry is my favorite. Crumbles apart so nummy, oh man I swear you will not be mad if you tried this place. It’s like they are handing out smiles here. Make your day better and get a Sidecar doughnut. No I don’t work there or get anything free. I just feel like I had to tell people of my great experience here. You know?, sometimes you find a place so good you can’t stop talking about it? If you don’t happen to live near a location, that’s ok, it’s worth the drive.
I honestly think this are the most delicious doughnuts I had ever tasted, I never really like doughnuts because they are to sweet and too greasy but a Lawyer customer brought the doughnuts to the office as a gift to everyone and I just tried a little piece and I thought oh my God I’m in heaven and even tho they are far away from home I had to go get some and I’m a big fun of this place, everyone in my family love them.
Sidecar doughnuts are good, that’s NOT the problem. The problem is that there appears to be no one on the back end of this company or the app at all. A few weeks ago I accidentally signed out of the app. When I couldn’t remember the password I used, I entered my email and clicked the “forgot password”. Immediately the app said it was sending me an email. That was three weeks ago and I’ve tried it six more times since then. I’ve never received a single email. Just now I googled to try and find a phone number to headquarters thinking I could get some help there. The number listed on the Dunn & Bradstreet website goes to a nameless voicemail box. I then called my local (Del Mar) store and was on hold waiting for a human for 25 minutes before I hung up. The doughnuts are good, the company appears to be completely disorganized and their app and support appears to be useless. Get you act together!
Welcome to Sidecar Rewards! Here at Sidecar, we infuse an exciting, soulful energy into the art of doughnut making, and stand by our commitment to se...