Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Placewise International AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My neighbor recommended this app and I was excited to try it out to earn gift cards for my purchases. However, I am stuck in a loop trying to log in. I provide my email address. They send me a link to my inbox. I click it. It takes me to a website, which redirects me to the App Store. I sit there, hoping it will open the Northfield app, but it doesn’t, so I click Open. And then I’m back on the provide your email address form. I’ve done this whole cycle 7 or 8 times now. Super frustrating. I can log into on the website, but no way to enter receipts there. Hope this can be fixed. It looked like a great opportunity.
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