Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aaron Keglovits · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent game, and the only memory match app with online multiplayer that I’ve found. Had a few issues with inappropriate ads, but the developer was very responsive about addressing the issue.
Memory Match - Concentration Features: - Over a dozen different picture sets to choose from - 5 different difficulty levels to challenge your brain -...
| Name | Price | Type |
|---|---|---|
| Cars Pack | $0.99 | One-time |
| Animal Pack | $0.99 | One-time |
| Boats Pack | $0.99 | One-time |
| Transport Pack | $0.99 | One-time |
| Dogs Pack | $0.99 | One-time |
| Outdoors Set | $1.99 | One-time |
| Animals Set | $1.99 | One-time |
| Transportation Set | $1.99 | One-time |
| All Packs (Discount) | $2.99 | One-time |
| All Packs | $4.99 | One-time |