Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kichler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Struggled to connect to smart transformer. Then used manual mode and in fine print it says connect via 2.4GHz, not 5 GHz. If you are close to router it will default to 5GHz. So need to turn off 5GHz signal on router and then turn t will default to 2.4GHz and then connects right away.
It works for a day then stops. I set the timer. Nope. I set the schedule. Nope. I used some of the pre-set schedules. Nope. The only thing that works is the Power button. Useless. And because this is outside, turning it on without the app requires opening the box outside. Id never have selected these lights but the landscape installer only offered these. waste of a few thousand dollars.
I can only guess that the person who designed the UI enjoys puzzles as a hobby. The app is needlessly complex for doing the simplest tasks, such as setting a timer for turning outdoor lights on and off. Way too many steps, forcing you to navigate through mysterious options, only to have the lights not turn on or off because you did something wrong…The user experience is so bad that it’s actually kind of hilarious, if you can escape the frustration for a minute. The latest twist: something, I would guess a software update, made the automation disappear. The lights still turn on and off, but I can’t make any changes to that automation. I created a new scheme, in the hopes that the invisible old automation won’t interfere with it…Oh, the anticipation!
Kichler Connects Digitally control your landscape lighting from your smartphone or tablet in minutes with the Kichler Connects ™ app. Designed to wor...