Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Holman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glitches don’t work no more
When you go in X out of the app while you’re touching the button and you go view it again. The timer will keep going even if you’re charging it I don’t know. But you have to be on the app.
If you start holding the button with one hand and then hold the home button to turn off the device if you go back in the timer will be moving without you holding your finger on the button. And then you just charge the device leave leave it there and it will go on and on until you touch it and take your hand off and then it will count as one of your times!
Push and hold the button. Can you hold longer than your friends? Longer than anyone in the world? Only one way to find out. Do you have what it take...