Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Santa Monica · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve created several reports of things I’ve noticed around Santa Monica and always get them fixed. Easy to use.
I’ve used this so many times and turnaround is amazing. This app is fantastic and I encourage others to use it for the 311 feature alone. What is the problem you are reporting. Select the category. Take a pic of problem as directed by instructions. Add location (or choose your location). Add any description. That’s it! And the details are saved so you can go back and follow up if it doesn’t get “closed”. Santa Monica is way ahead of so many other cities.
Much better off contacting City Department directly - two week minimum turnaround is far too long. All my reported issues have vanished from the latest app update, will need to call 311 phone number to sort out negating use of the app.
Offering an easy and convenient way to submit a request, get status updates, see other submissions in your area, and find the latest news and updates...