Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Johnsen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Marine Debris Tracker comes with a handful of bugs but when it works it’s perfect for everything my friends have been looking for!
Edit: my issue below was fixed after I reinstalled the app. It now seems to work without issue. Docking one star just for its inconsistent use of uploading, but otherwise the app I feel is great. This app is easy to use, and everything is laid out nicely, but ultimately doesn’t work at the most important step, uploading your data. As soon as I try to upload my data, it tells me something went wrong and to cancel. I haven’t been able to upload any of the information I collected, making the app currently useless.
Hands off to those at the University of Georgia for creating this app. I’ve found and removed hundreds of pieces of debris so far. Once you start actually paying attention to your environment, you see just how much trash there is. Everyone should have this app not only to clean their local environment but to also help researchers understand where debris is and how it is moving.
Debris Tracker is an open data citizen science movement, powered by Morgan Stanley. Join us in creating a bigger picture of the plastic pollution cris...