Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MPIPHP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The undated eligibility UI is much harder to read and shows much less information than the old UI. Please bring back the old UI!
I was keyed into this app after our guild suggested we use it to better track our hours. Unfortunately, while it may be good for premium payment and bills (I like the clean interface) there doesn’t seem to be a breakdown of the hours that are being contributed on a week by week basis, labeled by employer, the way they are on the website. And since it always takes a long time for weeks worked to reflect on MPI I don’t think this app is useful for those trying to track their hours except in the most basic way.
I would love to see an update so I can see where my hours came from and track them, like on the website. Also, the app crashes constantly and it’s frustrating.
The MPI App is designed to provide a quick guide to benefits for participants of the Motion Picture Industry Pension & Health Plans.