Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Goodpath · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app feels like a high school coding project. There are accessibility issues everywhere. When going through the habits content - the keyboard covers up the text box and I’m unable to see what I’m typing. It’s also frustrating that the content starts everyone at the same place regardless of your experience level with nutrition and fitness. This is free thru my work - I would never pay money for this and I hope my employer isn’t paying much for it.
Phenomenal app here. The “Today” page breaks down your program into bite-sized steps that are easy to follow. Then the “Journey” section let’s you dig into all the mini programs you’ll be doing along the way. Excellently designed, very intuitive, and overall very handy to use as you go through the program. (I’m using Goodpath for upper back pain, and it’s been a game changer.)
This app is engaging and has helped me stay on track with my Goodpath program. I have learned a lot about my chronic pain and my favorite new habit is meditating before bed. I also really like the supplements delivered to my door every month. I feel much more in control of my pain than I did before.
Do more than treat symptoms. Get better health. Goodpath is simple, complete care for back or neck pain, insomnia, or irritable bowel syndrome with...