Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meet Copper Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for over a year now, and have loved it until recently. If there wasn’t a book in their library, you could email them and they’d add it really quick. Well, it’s been MONTHS since they’ve added any of my book requests. I’ve read like 18 books this year and maybe 10 of those were in their library. I’ve emailed over and over with no replies at all (& there doesn’t seem to be any other way to get in touch…so hoping they see my review…). I’m so frustrated, I may have to make the switch to another app. :(
As an author, I needed this app. It’s a way for me to connect with other writers, to share ideas and to get motivated. As a reader, I REALLY needed this app! I tend to get in a rut, going back to the same books. Now, I scroll through discussions or visit someone else’s bookshelf and discover new books. I’m so excited to be reading more titles from more authors. I feel inspired! Lastly, I needed the app for the community. As an arts professional, I’ve lost so much of my community in the last few years. While we are rebuilding, having Copper as a place to be, to share my expertise, to join events and conversations and to learn from other readers and authors—it’s a huge gift. I’m grateful to be in this community. Join us! We’re excited to meet you!
I’m already enjoying putting together different bookshelves, though I was pretty confused at first. I really enjoy the layout and simple design of the app, which makes it easier for navigation. My only “peeve” I have is when searching for books to add to these bookshelves. I’ve noticed more than half of what I have read is not able to be added because it is not available. I wish there was a way to add books that may not pop up at all. I have also noticed that in regards to the search, it is extremely finicky. Even if I spell everything correctly or include the entire title, sometimes it will not pop up or if it does it will disappear after a second and I would need to delete or add letters (in search bar) in order for me to find it again. I hope that they are able to fix this issue and also add the opportunity for users to add books that do not pop up when you search. I would love to share/organize, in-app, some of my favorite books and authors but I’m unable to because of this.
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