Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenneth Blomqvist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although there’s a some areas with an unintuitive UI, it does what it sets out to do. It generates a package that contains all the data it records and is well documented.
My device was listed in the supported device page, but after purchasing and downloading the app it says that my 11 Pro isn’t supported.
Note: requires a device with LiDAR. The iPad Pro, iPhone 12 Pro or iPhone 12 Pro Max currently have LiDAR sensors on them. Stray Scanner allows you t...