Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DriveNation Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Funny how time changes things. When several years ago EVO went from magazine format to releasing little morsels every other day, I gave it up in frustration. Yet this approach works with the Intercooler - I suspect because articles are short, to the point and well written - and it never was a magazine. It’s easily consumed waiting in line or while your spouse is shoe shopping. Also the staff and founders are respected top notch writers and unafraid to speak their mind. It’s worth the small cost to go on the ride and see where this leads!
Yeah this is how journalism should’ve been from the first place With focus on the great content rather than advertisers and algorithms worth the price for quality true journalism
A lot of my favorite car reviewers / writers in one easy to navigate ad free space? Worth the subscription for sure.
Welcome to The Intercooler, the world’s first ad-free car magazine app. We deliver the best automotive journalism directly to your smartphone or table...
| Name | Price | Type |
|---|---|---|
| Monthly subscription | $8.99 | Monthly |
| Annual subscription | $79.99 | Yearly |