Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Conde Nast Publications Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have been using this app for more than a decade and love British GQ. Unfortunately since the latest app version, all previously downloaded issues disappear making it virtually impossible to use in offline mode and to keep favorites. You have re download previous mag issues every single time you open the app.
There used to be a lot of interaction and video content etc. when I first subscribed to the app it was a beauty. Now it’s bland and lame.
The latest March 2018 issue no longer features the mobile view of the magazine on iPhone X making it virtually impossible to read without constant pinching and zooming of the text. While the mobile format had some quirks with its indexing of the magazine, it was very easy to read the text. Please restore the mobile version with the “read” feature. The iPad version works perfectly. The newly released app goes a long way to addressing the readability problem for current and future issues of the magazine. However, it renders its archive of previous issues to virtually functionless pdf copies. It would be nice if the old app was released as an “archive” reader for past issues created for the old format. I also appear to have lost access to the December 2017 issue that was the first in my new subscription. I am quickly becoming a very disappointed and dissatisfied subscriber :(
GQ is the premier men’s magazine, providing the latest in fashion and style advice, revealing sports profiles, tips on fine food and drink, entertainm...
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