Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Volograms · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When it works the result is pretty cool. The main problem is I tried the first one and it took about 45 minutes to process the clip. The next 2 I tired are not processing at all. It’s been 12 hours and it still shows processing. It has potential to be good but the processing needs to take place within a few minutes (less than 10). Otherwise it’s just not practical
I just saw a review of someone who says the SplashbPage appeared but then nothing happened. I was perplexed by that as well, but then realized you needed to TAP the page. This is counterintuitive and needs to be changed!
It’s amazing to see where we have come from and where we are going with this technology. It’s only going to get better but this is the ground breaker! Easy user access and functionality. The downside is we must give time to let this perfect itself... so far so good.
CAPTURE VOLOGRAMS • Just record a video of a person and upload it for processing • In a few minutes, you will get a notification that processing is...