Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CNET Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every once in a while I get a notification from the CNET app that sounds interesting. I tap on the banner and it takes me to the app, but the story that the notification refers to isn’t anywhere to be found. It has happened for as long as I can remember. Also, some of their own ads are ridiculously out of date. There’s still an add that’s titled “What’s coming with the iPhone 13?” or something like that. Hello? Anyone home? I also hate the way that they take the same story and give it a new title so that you’ll hopefully read it again and subject yourself to more ads. Some of the stories are interesting, and the deals occasionally yield a fortuitous purchase. That’s why I’m giving it 2 stars instead of one. I hope that they’ll read the reviews and actually do something about them. One can only hope.
There’s a lot of different information on the internet. To be honest, lol, many of it is very hard to believe without any proof that you can see for yourself. When I crossed paths with CNET in 2011, I got something of value within seconds of registering on the App.! I just wanted you to know that I am so grateful for your help with my Instructional knowledge of life’s terms. Thank you for the sweet pre-time informative knowledge that you always do! Sincerely, Eddie MacIsaac
I used to really like this app but somewhere along the way they forgot they were a technology site and became your centralized source for all things “stimulus”. At one point 7 of the 10 of the articles articles you could swipe through at the top were all different slants on the latest - or the potential next - stimulus package. Maybe that’s how to fund a tech purchase but it’s not Tech. Who knows? Maybe during the height of the pandemic and stimulus payouts they were seeing a huge bump in traffic from new users. Catering to them was short-sited because now those of us that used them for their core namesake mission are moving on. I hope they have another set of clickbait stories to replace the traffic. I guess it’s possible that C/Net Really meant Clickbait/Net and I just never realized. To make matters worse they just released a required update that doesn’t work and won’t let you use the app until you successfully update. So to recap… a tech site that doesn’t report on tech and broke their own app. Great. Move along. There are so many other options for tech news. May as well use a site that actually gives tech news. If I want stimulus information, I’m not seeking it out from a tech news site.
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