Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ethio telecom · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simplify it, not reducing features. I like all the features. But too much crap like those sliding ads everywhere it makes me feel like I’m in some kind of cheap news website with lot of nonsense ads. And please put all those payment options like traffic penalties, Ethiotel payments etc.. under one big button like transfer and go from it. We have long passed the time of computing when you have buttons everywhere in your screen and you need help finding that edit button(that happened to me the other day in your app was trying to pay for Document Authentication). The CBE app is way simpler than yours. Google with all that power it just have one text box and one button.
The new super app is all awesome and stacked with a bunch of features but missing some critical ones like - splitting Bill option like what wechat has since you guys are taking features from wechat you might as well copy the Good ones . You added group send but not split Bill? 👀 And couple bugs to iron out specially the app stays logged in on the main screen even after you close the app unless you manually log out , thats a bit problematic. It should’ve asked for face id or login password the next time you attempt to use the app after you closed it. Overall it’s heading in a good direction and i love it.
I really appreciate the work EthioTelecom is doing and telebirr a step forward. Although I have noticed an issue, while creating an account the option to select Region Addis Ababa is hidden behind the top blue bar and unable to select it and on some devices it doesn’t even show Addis Ababa option. Due to this issue I haven’t been able to register this might be an issue for other customers too so I strongly urge you to fix it. Thank you!!
Ethio telecom telebirr SuperApp is an all in one mobile app that enables you to access a wide range of services within a single app. The app allows yo...