Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of Abyssinia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I sign in if the Face ID failed the app will automatically change the default sign in option to pin then I have to go to the settings to change it to biometric and that’s so annoying please fix it.
I have been using Abyssinia online banking for a year. It is so frustrating and ridiculous amount of waste of time with the business. Their system is not working at all. Local small business works better than them.I was planning to send money for someone with the other bank , but I couldn’t. I have been trying for two weeks. Imagine this situation is an emergency situation. Mind you, this frustration happened 10+ times for the past six months. If you want to save your self from any headache, please don’t deal with such kind of business. Their app and online banking service is nothing but useless!
I was having difficulty accessing the previous BOA’s mobile banking application since it doesn’t login in time and just presents blank page. And I have heard many of your customers complaining about the same problem I was having. But currently I loved your new app. Thank you for making the new app easier to access!
BoA Mobile an innovative app from Bank of Abyssinia, empowers customers to effortlessly conduct a wide range of banking transactions right at their fi...