Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Franklin Advisers, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
According to their timeline, they spent 7 years to make Benji into a saving app with a tokenized money market fund. I'm not even sure if the deposit is insured but the app looks nice.
I have been using the App for a couple of years. Very convenient for Investment and withdrawal.
Can’t withdraw funds to my checking account due to error.
Benji is a mobile app that allows investors to browse tokenized securities and cryptocurrencies and invest in the world’s first tokenized money fund t...