Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Ralley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fun little homage to the 1990’s shareware app, Kant Generator Pro. It doesn’t include KGP’s Swedish Chef module or “Kantinuous” command, but the Grumble module is a nice addition. :)
Kant Generator produces text that vaguely resembles that of Immanuel Kant's Critique of Pure Reason, using a generative grammar originally developed b...