Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Ralley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is visually nice and simple. *However* needs two major improvements: should provide potential of ‘change’ hexagrams with each cast (it doesn’t), and graphically the lines should build from bottom up (that it forms from top down is off putting).
iChing roller is a tool to let you easily roll the iChing without flipping a single coin. iChing roller rolls hexagrams for you with a simple shake...