Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Poundo, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a person who doesn’t reach out to people too often I find this app to be useful. I like the fact that you could connect with other people without having to make the full commitment of holding a conversation via calls or text.
Sometimes you don’t want to talk about things yet, but want your close friends to know you're not okay while you get to a better place. This is perfect for that and eventually opening up dialogue when you're comfortable. No extras, just straight to the point.
I have family all over. This app helps address the mental health assurance of our loved ones and if they are having a hard day quick and easy. I have sent the app download to all family and friends because I have a loner personality. That can worry people during the pandemic. However, they can “hear” from me by just a quick tap of this app.
Have you ever just wanted to know how someone in your contacts list is doing, without having to have a long conversation? What if you can, with just...