Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Happy Day Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love their food more than my family.
You’d think the guy who owns most of the fast food and some sit down restaurants would want his app to be consistent, but it is not. Even though we order roughly once a week on the app, it randomly forgets who we are, what are address is, how to find our address, and how we pay. We had an order for delivery to go tonight but when I had to argue with the app about our address (to which they have delivered for at least 10 years) I gave up. Fix your app, Bruce. I wish I could attach the screen shots with my full address and the message that says “Please enter your address.” I mean, you’ve delivered here for years. It’s also concerning that they have “lost” our payment info as well as our address. I’m seriously considering deleting the app because it’s so glitchy.
I’m a picky eater so it was nice that the app made customizing my items super easy.
With our app you can: • Browse through the menu & order • Receive updates and promotions • Receive exclusive discounts and coupons • Re-order your fav...