Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DBZ MARKETPLACE LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The pictures are easier to see on the app. Took me a few mins to find out how to delete item out of wish list and shopping bag. Easy now I know.
The ‘add to bag’ is tiny and not obvious at all. I clicked into the outfit 4 times trying to select it. I actually thought the item was out of stock so I was seeing the item but not available to buy. I did find it eventually. Just thought this might be useful to know as I almost left the site! I’ve just had the Apple update on my phone and most things look different sometimes smaller, but for your business it’s worth looking into.
Downloaded the app to get 35% off however the pricing is already showing 20% off so although I bought 11 items this only made approx £20 difference. Clearer pricing could be better. Most frustrating though is the home page that shows the new Autumn collections. I really wanted a couple of items highlighted here but try as I might (and I did for hours!) I could not find them. Maybe they are not yet in stock? A link to the items from the home page would be a great improvement and save hours of searching. Also just trying to post this review….. I have tried 10 Nicknames so far and they are all taken??
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