Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FWD Singapore Pte. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a piece of junk. While the policies are decent the app is horrible. Auto entry of otp doesn’t work correctly, and every time I had to submit any claim the app crashes after you typed in and uploaded everything and click on submit. Every single time. Looks like they really don’t want you submitting claims. P.S. updating the review several years after the above. This app is still a piece of junk. It doesn’t load any of my policies active or expired, just shows a blank page no matter what. This is ridiculous.
Someone says the app is junk. I couldn’t open it at all. So it’s still a piece of junk! Hmmm, time to move to other insurers since FWD takes its customers for granted.
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