Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Chartered Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It wasn’t the most functional app but I know where to find what I need. Now this new UI, I’m lost and probably only SC know where to find info. I just wonder if this is your way to make us talk to your very laidback and irresponsible RM who keeps changing any other day. Pls rework and keep things simple. Don’t ask your bankers for inputs; ask your customers.
I used to love the SC mobile app that was to me the best banking app in SG. But this overhaul is a complete let down. It may provide a « new banking experience » by actually making it worse. Screens are less readable, especially with the cheap black on white fonts and the lack of visual breaks between sections. Screens are not very well optimized for iOS screens, either and require too long scrolling. Information are jammed in an non client friendly way (list of « holdings » instead of accounts, really?). Summary of transactions on the home page is unnecessary and does not even indicate which account it relates to. Bring us back the great UX you used to have!
As someone new to SG, this is the worst bank app I’d ever used. Please take a look of those US credit card/ bank apps, like Bank of America, discover or American Express. Please learn something about how to deliver useful info in an effective and efficient way! The UI logic is very confusing and the app responds very slowly. What I hate the most is the non-stopping pop ads, this is a bank app! Not TikTok!
Meet your better app for all money matters: a smarter, intuitive interface with more powerful features. The all-new SC Mobile is your better app fo...