Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Omer Chen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hey! I recently started to try this experience and I loved it! In addition is funnier when you invite to one member of your IG community each time, we both enjoy together! Thank you, we are so grateful 🙌🏾
I really wanted to like this app. I think streamlining the link between influencers and venues is a good idea. But after having used it for a couple months for my restaurant, it was clear that the “influencers” were not well vetted, if at all. Being generous, I’d say 1/10 “collaborations” generated good, reusable content; 4/10 generated decent, but not reusable content; 5/10 were junk. The majority of the “influencers” were either rude or downright disrespectful to staff. And after scores of collaborations, and thousands of dollars spent, not one single person whom we asked said they found us because they saw a story or post from of one the InPlace influencers. It’s possible some of these influencers are legitimate, but the vast majority seemed like they found an easy way to get a free meal or drink for themselves and their friends in exchange for a perfunctory post or story, and that was the ONLY reason why they were on the platform.
If you end up paying a regular meal price to promote a casual restaurant then what is the point? I shouldn’t be paying to do a restaurant review. If the food is overpriced the amount they give you is useless especially if you have to leave a certain amount in tips. Nyc is expensive enough now I’m paying to work and promote a restaurant. They need better options and nicer restaurants because a lot of the time its not worth posting or doing a review then when you do you’re left paying anyway for mediocre food.
Get the royal treatment in your favorite places. Inplace is a location-based Influencer Marketing platform that connects influencers and brands. Inf...