Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗INTRUST Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrible, doesn’t even let you type to login. Worst app ever, embarrassing to have to use it. No one should be proud about this app. Who ever produced it needs to retire or be fired. They won’t fix it even try to fix this unusable application.
After log in, it is stuck in the “please wait” loading screen for many weeks now. Won’t up at all.
Worked ok when it worked, then it broke and wouldn’t come back….
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