Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Claire Spurling · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The last couple days I’ve noticed that my phone has been losing battery WAY faster. I was worried I was going to need a new phone. I went into the battery usage settings and in the last 24 hours, this app used 55% of the battery usage of all my apps, despite me not opening it once. I’m not sure what it was doing in the background, but even if it wasn’t something sketchy, that’s a huge drain on my battery for an app I’d only opened once. If you’re having battery issues, this app may be the problem! (Also, what exactly is it doing in the background that uses THAT much battery?)
I like the game because I like most coloring apps. Apparently, this one is supposed to pay when you color. Didn’t know that until I started coloring. It says you need $100 to cash out, I have $105. Not only will it not let me cash out, it won’t let me collect any more. If you aren’t going to adhere to your own rules, then stop showing adds after every color used. I would also appreciate being able to cash out.
Beautiful pictures to color but you promise money- you dangle a carrot in front of us and make it seem like we can get to $100 pretty quickly and easily. It says we can’t cash out til we get to $100. Well then we should have a guarantee that we can actually earn that $100. But then once we get into the $90 range we begin to only earn points and no longer money. Not fair.
Relax with this fun anime coloring game - Paintly Funny. Just color by the numbers and you'll create beautiful drawings! Tons of images including ani...