Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EverUp LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have now used everup a few times and compared to some other apps, it offers the best cashback deals for different stores. However, what made me trust everup even more is their customer support! Yesterday, I had an issue using a gift card bought from everup in a M&S store. It was due to the store’s system having issues processing gift cards that day. So I ended paying with my bank card instead of the gift card. I contacted everup customer support right after, to explain the situation and ask to get a refund since I didn’t end up using the gift card and didn’t want that money to be tied up to it. Customer support replied very quickly and investigated the situation thoroughly. Even though they informed me the refund was in the discretion of M&S they managed to handle things and I was informed one of the everup founders got involved personally. Only 24hrs later, today on Sunday I got an email saying they will issue me the refund and my money is already back in my account! It definitely strengthened my trust in everup and made me feel I can use it safely and without worries as they have excellent customer support that can swiftly help if any issues arise! It’s also great to be able to get something back on your everyday spending instead of just giving all your money away. I only wish I knew about everup sooner!
When i first got this app, i was quite impressed with kit, and excited to see what i would win on the games. However you soon realise that the games aren’t quite what they make out. For one, if for instance you win 2500 coins on one of the games which costs 5000 to spin each time. You haven’t actually won 2500, you have lost 2500 and so on. So yes it’s exciting to see the message say ‘you have won’, but in reality you haven’t won anything, you’ve actually lost. And this is a very common theme for both the spinner games. I’ve also noticed the spin, speed up or quickly slow down, and it’s obvious when playing it for a while, that the odds are stacked against you, for winning large amounts of coins. Free play, i usually know exactly what i will end up with, as you tend to win the same amounts each and every time. The scratch game is good, but again its not as it seems, and if you stick to scratching the same number, the algorithm used will know this and you end up getting low number or nothing at all….. again it will say you have won, but if you win anything less than 5000 you have actually lost and not won anything. Very clever but quite deceiving in order to get you hooked.
Great fun and a safe way to watch your savings grow. Consider this a completely fee-free and risk-free cross between putting your money into UK government Premium Bonds and having the chance of winning real cash prizes up to and including £1,000,000. Brilliant! What’s not to like! Interest rates for savers are at a record low at practically zero so this product is a fabulous way of taking some of your money out of the well-lined pockets of the mainstream financial market and putting your money into a cool business with an outstanding vision and a genuine desire to get Britain saving. 5 stars to EverUp and the team! I intend to watch my pot grow and have fun for years to come! I am also looking forward to being part of exciting ideas to come (as a customer) as EverUp grows its portfolio of games, products and opportunities to win. Love it!
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