Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ACCOR · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worked on the first day here in Bombay — afterwards gives error message ‘key is not ready’. Horrible app 0/10
I received an email from the hotel encouraging me to use the app. The app asks for a seven-digit booking number, and all accor app provides an eigh-digit booking number. The eight digit numbers is, of course, not valid. No further explanations to how and where yo find a seven digit number.
Attempted to use the app each day of my 3 day stay at the Fairmont in Montreal. Every time, an error message and red “X” appeared on screen. The app is completely non-functional and useless.
Accor Key lets you open hotel doors using your smartphone. This app allows you to unlock your room door on your own mobile device and access a range o...