Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elmec Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was staying at a hotel that required using this app to pay for charging. Unfortunately, the only way to pay is to give a credit card number and then build up a prepaid balance. Since I’ve never heard of this company before and figured I’d never use it again, this was a bit annoying. It would be really nice if the app allowed you to post to pay with Apple Pay or something. Since I didn’t want to give my credit card number out yet again (for a service I’ll probably never use again) I ended up not charging at all.
EVduty is an application which allows you to use the electric car charging stations of the EVduty network.